Sunified
MVP Website
The first iteration of the Sunified website was an opportunity to align business goals, share their vision, and craft brand experience.
Role > Design Lead / Web Development
The challenge
Unify marketing messaging
This MVP website was the first opportunity for Sunified to unify various parts of their business and identify the essence of their messaging.
The solution
An opportunity to craft brand experience
Working in collaboration with a strategic marketer / copywriter, we reviewed all existing content and interviewed key team members to extract the essential Sunified narrative and ascertain the goals of the website. Building on the foundations of the visual brand identity, we developed more nuanced brand standards to craft a more complete brand experience.
The challenge
Building a custom website using a CMS theme
The Sunified website was built on the Hubspot platform. The challenge was to create an on‑brand digital experience within the limitations of a theme.
The solution
Working within and embracing limitations
My first step was choosing a theme that offered a wide range of components and the ability for customisation. Through thorough testing, I was able to assess what was and was not able to be built as required. I bridged the gap by creating many custom components using HTML, CSS, and some Javascript. There were multiple design iterations influenced by the limitations of the build.
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