Sunified
Visual narratives
Visual systems to communicate Sunified’s complex business narratives and to complement and support their core brand identity.
Role > Design Lead
Mapping
The challenge
Location visualisation at various scale
A suite of mapping resources were required to represent location at various scale, from high‑level indicative visualisation to granular‑level street maps, macro to micro.
The solution
Leverage brand elements
A feature of the visual brand language, the grid of dots, was reconfigured and repurposed into a visual system to represent location. It’s a flexible and adaptable solution that can be modified to any requirement. In addition, custom pins and street map styles were created to reinforce brand.
Marketecture (technical illustrations)
The challenge
Demystifying technical concepts
Translating complex technical concepts into a simplified visual form to clearly communicate how a product works for marketing purposes.
The solution
The power of visual communication
Being a technology startup, Sunified had a wide range of technical diagrams that needed to be visually interpreted. It was important to strike a balance between technical detail and being accessible to a wide (often non-technical) audience. Colours of the brand palette were applied thoughtfully to help navigate and denote different parts of the product ecosystem.
Product iconography
The challenge
An integrated yet distinct visual system
At the core of Sunified’s business is an interconnected system of hardware components. A visual solution was needed that complements the core brand identity but is distinctive.
The solution
Robust graphic elements
The product iconography needed to have impact across a variety of applications, from high level marketing material to very complex technical diagrams and artefacts. By creating a set of distinctive geometric shapes and using black as the prominent colour, I was confident the icons would be robust at various sizes and in different formats.
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