Brand Identity / Website / Hubspot Development
BRAND IDENTITY
Sunified launched with an existing brandmark and a few other assets. Considering they are an innovative technology startup, their brandmark did not reflect this well; it felt dated. I modified the colours, reconfigured the graphic element, crafted the typeface, and removed the positioning line to elevate the brandmark and make it more contemporary.
Like many startups, Sunified hit the ground running and didn’t have a brand strategy, so there were no insights to build upon and inform design decisions. In the absence of strategy, I developed a visual brand language by leveraging my design expertise and making some basic assumptions, presenting them as professional, trustworthy, innovative, and experts in their industry. To achieve this, I created a compelling and consistent suite of assets to establish brand awareness and create a solid foundation for growth and engagement.
WEBSITE DESIGN & DEVELOPMENT
This MVP website was the first opportunity for Sunified to unify various parts of their business and identify the essence of their messaging. Working in collaboration with a strategic marketer/copywriter, we reviewed all existing content and interviewed key team members to extract the essential Sunified narrative and ascertain the goals of the website. Building on the foundations of the visual brand identity, we developed more nuanced brand standards to craft a more complete brand experience.
The Sunified website was built on the Hubspot platform. The challenge was to create an on‑brand digital experience within the limitations of a theme.
