Sunified
Brand identity
Sunified, a technology startup with a suite of solutions for the solar energy industry, required an updated brand identity to create a platform for growth.
Role > Design Lead
Brandmark refresh
The challenge
Inherited brand assets
Sunified launched with a brandmark and a few other assets. Considering they are an innovative technology startup, their brandmark did not reflect this successfully. It felt dated and visually disjointed.
The solution
Refinement and polish
In essence, the original brandmark had solid foundations. I updated the colours, simplified and reconfigured the graphic element, crafted the typeface, and removed the positioning line. By strengething the individual parts of the brandmark I was able to use them in isolation, extending the versatility of the brand, without compromising recognition.
Visual brand language
The challenge
Brand without strategy
Like many startups, Sunified hit the ground running and didn’t develop a brand strategy, so there were no insights to build upon and inform design decisions.
The solution
Visual design as the platform for growth
In the absence of strategy, I developed a visual brand language by leveraging my design expertise and making some basic assumptions. Sunified needed to present themselves as professional, trustworthy, innovative, and experts in their industry. To achieve this, I created a compelling and consistent suite of assets, building on the look and feel of the brandmark, to establish brand awareness and create a solid foundation for growth and engagement.
Brand governance
The challenge
Adoption of brand
For any brand work to be successful, there needs to be adoption and a consistent application of assets and guidelines.
The solution
Education and asset management
By being a brand advocate and educating team members on the value of brand consistency, adoption is more likely. It was vital to keep the process simple by maintaining a centralised and accessible repository where team members could quickly find assets, guidelines on best practices, and templates.
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